Branding | Web Design | Social Media
VOLF
The strategic challenge
Wild by nature, deliberate by design
What we did Brand identity · Logo design · Illustration · Website design · Social media design ·
The design challenge
Luke and Nikki are chefs, foragers and conservationists, people who have spent years learning to read a landscape as a larder. Their new venture, Volf, needed a brand identity that could carry the weight of that knowledge while making it feel like an invitation rather than a lecture.
The audience are curious people, those drawn to pop-up supper clubs in unexpected outdoor settings, to menus that change with the season and the weather, to the idea that the most extraordinary ingredients are growing unnoticed in the hedgerow. The brand had to spark that curiosity before a single dish arrived at the table.
The Solution
The name came first, rooted in Nikki's family history, it sounds wild and strong, with an edge that sets it apart from the softer language of much of the wellness and foraging world. We leaned into that.
The visual language we developed has the quiet authority of an apothecary, botanical illustration, wild grasses and seeds rendered with precision and care. A wolf emblem sits at the heart of the identity, integrated with herb illustration and grounded in a natural colour palette that evokes the forest floor, the hedgerow, the changing season. The typeface is simple and clear, because when the ingredients speak this loudly, the design should know when to step back.
Setting the scene for taste
For a business built around supper clubs and pop-up outdoor dining, the brand has to do something unusual: it has to make people hungry before they arrive. The visual identity works like a menu in itself , earthy, considered, quietly abundant. It signals that what you're about to eat has been foraged, understood and cooked with genuine reverence.
Every touchpoint, from the website to social media, is designed to build anticipation. The apothecary aesthetic brings in the sense of rare, carefully gathered things. The wolf brings wildness. Together they tell the story of a meal that couldn't have come from anywhere else.
Their mission, made visible
Luke and Nikki's goal is commercial success in service of conservation, a percentage of every event goes back into the projects that protect the landscapes they forage. The brand carries that integrity visibly, so that choosing Volf feels like a choice that matters beyond the plate.
