Illustrated Map | Icons | Signage | Way Finding
The Lakes by Yoo
The Lakes is a lifestyle. A place for families, friends and colleagues to get together.
The strategic challenge
Wayfinding that Transforms Navigation into a Sensory Experience
What we did: Identity, Illustrated Map, Icons, Way Finding and Signage
The design challenge
Sensory Design Approach
How do you guide visitors through 850 acres of breathtaking Cotswolds landscape without disrupting the natural harmony? The Lakes by Yoo needed a wayfinding solution that wouldn't just direct, but would invite exploration, spark curiosity, and seamlessly blend with the estate's pristine environment.
We didn't just create a map or signage. We crafted a visual language that tells the story of the landscape, each meticulously hand-drawn line an intimate connection to the terrain.
Signage which tells a story of connection and place
Working with local craftsmen, we designed signs that don't just point the way, they breathe with the landscape. Laser-cut steel, deliberately oxidized, becomes a canvas that tells a story of place. Each sign is a quiet conversation between human design and natural beauty, inviting visitors to slow down, to notice, to feel connected.
