Pivotal Housing Association

This project is a rebrand of a housing association (previously PAS housing). We created a new name and identity to build a cohesive, strong brand. Identifying the audience and positioning, we understood the design had to appeal to potential staff for recruitment, commissioners, stakeholders, investors and to people who refer to the service such as the NHS and local authorities.

We had to find a creative approach to appeal to both the corporate face and to show the human side of the company who dedicate their lives to helping others. To do this we made two films which we decided would be sound recordings with documentary photography. We couldn’t show any faces of the clients or the properties so we designed the film to be called ‘a place to call home’ illustrating three clients who had been through the organisation and who had been helped to become more stable. The second film was to illustrate the dedicated staff who had helped them on their journey.