New Forest Tourism

We created the brand for the New Forest. The design called on typography references from the Bayeux Tapestry reflecting the history of the New Forest as a Norman hunting ground of King William I ‘William the Conqueror’ in about 1079 for the royal hunt. William as depicted in the Bayeux Tapestry during the Battle of Hastings, lifting his helmet to show that he is still alive. The central fern reflects the flora and fauna of the forest.